Patricia Piccinini, Splendour in the Grass 2014, North Byron Parklands NSW
Creative Road presented Australian artist Patricia Piccinini’s iconic sculptural balloon Skywhale as part of the Splendour in the Grass 2014 arts program, the sculpture’s first ever music festival appearance.
The artist was excited by the opportunity to show her artwork in such a unique environment and to a completely new audience. Skywhale provided the major outdoor event with a vibrant, memorable, high quality day and night experience.
The project generated significant PR in both traditional and online media. Generation Y, in particular have a special connection to Patricia’s work – thousands study and write about her art practice each year with the artist’s website attracting some 60,000 visitors each month.
The project provided a dramatic artistic icon for Splendour 2014 – a visceral experience for the 30,000 festival goers. Skywhale generated curiosity, interest and conversations around nature, evolution, wonderment, tolerance – intuitively and playfully communicating these ideas in a highly accessible way.
I wanted to create something ‘wonderful’, in the sense of a thing that invokes a sense of wonder. Something ‘remarkable’ in the sense that you might remark on it. The Skywhale is ‘something that you might not expect to see in the sky on the day that you see it, and it might make you smile or think, or both.Patricia Piccinini