We deliver artist-led outcomes to tell stories, build connection, and leave a lasting cultural imprint.

Creative Road is a leading public art consultancy with over a decade of experience delivering site-responsive, meaningful and award-winning artworks across Australia and internationally. We combine curatorial depth with strategic insight and practical expertise — delivering artist-led, culturally respectful outcomes across complex urban and regional contexts.

Founded by Rebecca Townsend, Creative Road has spent over a decade working at the intersection of art, design, and the built environment. Our work spans transport, health, education, commercial, and civic settings — always placing collaboration, creativity, and community at the core. We bring together a highly skilled team of curators and project managers who understand how to navigate complex processes while supporting bold, innovative artistic outcomes.

We work side-by-side with artists, clients, architects, and communities — ensuring transparent processes, cultural respect, and shared ownership at every stage. We work across mediums, scales, and contexts, drawing from a diverse network of emerging and established artists. We embrace innovation and sustainability in both concept and execution, and bring strong relationships with designers, fabricators, and suppliers to every project.

At Creative Road, we believe great public art transforms its setting, excites the imagination, and gives voice to place. Our consultative approach ensures that each commission is tailored, inclusive, and deeply integrated within its environment — from urban developments to cultural precincts.

Installation of The Tower Project by MOMO | Gold Coast QLD | Image by Selina Miles

Our Team

Rebecca Townsend

Director
Rebecca has over 20 years’ experience in public art, cultural tourism, placemaking, and urban renewal. She has led strategies for city-shaping projects including Central Station Metro, Brisbane Airport, and the Commonwealth Games. Rebecca is skilled at working within complex design teams and inclusive engagement processes. She is passionate about creating public spaces that are democratic, connected, and culturally rich.
Zoe Robinson-Kennedy

Senior Curator
Zoe is a senior curator with national experience in across regional and metropolitan Australia. At Creative Road, she plays a key leadership role supporting the Director in the delivery of complex public art programs. She is known for delivering site-responsive works that balance creative ambition with practical delivery. Zoe builds strong relationships with artists and collaborates closely with design and client teams.
Mel Ryan

Studio Manager
Mel ensures the smooth running of Creative Road’s operations across contracts, logistics, and finances.
With a background in business management, she brings clarity, structure, and efficiency to every project. Mel also oversees marketing, bid management, and studio administration. Her work enables high-quality delivery by supporting the leadership team through all project stages.
Holly Ahern

Project Coordinator
Holly brings focus and care to the coordination of public art commissions. With a background in Art and Design, she combines creative insight with strong organisational capability. Holly supports the leadership team in public art strategy and coordinates stakeholder engagement, client approvals, engineering and WHS installation requirements.
Sophie Forbat

Curatorial Consultant – Sydney
Sophie is a senior curator and strategist with 20+ years’ experience in public art and cultural planning. She has delivered curatorial and commissioning strategies for Australian precincts including Barangaroo, South Eveleigh, and 80 Collins Street. Sophie has worked with international teams on projects in the UK, Europe, Middle East and supports Creative Road’s Sydney and international projects. She brings deep insight into site-responsive works that embed cultural value.
Amy Barclay

Curatorial Consultant – Melbourne
Amy is a curator and strategist with deep experience in the public art sector. She is currently Public Art Project Lead at the City of Melbourne. Previously Curator of International Art at the NGV, she holds qualifications in art, history, and heritage. Amy supports Creative Road’s Victorian projects with strong curatorial insight, artist mentoring, and a nuanced understanding of the local arts landscape.
Sam Townsend

Curatorial Consultant – Canberra
Sam is a curator with a background in visual arts and photo media, and a strong cross-disciplinary practice. A graduate of the Canberra School of Art, he is currently Curator of Cult Classics at the National Film and Sound Archive. Sam supports Creative Road’s ACT-based projects through artist mentoring and cultural strategy, including guiding emerging artists for the Canberra Hospital Expansion, with a focus on artistic integrity, cultural respect, and site-responsive outcomes.
Darren Taitoko

Technical Consultant
Darren is a registered Landscape Architect with over 30 years’ experience in public art and urban design. He specialises in the strategic analysis, mapping, and planning of complex and technically challenging public art installations. Darren supports Creative Road’s curatorial and delivery teams on major commissions, drawing on experience from landmark projects such as All Eyes on Us for the 2018 Commonwealth Games.